HELLO, WOVN Wellness!
Welcome to your
Sela Vie Style Guide.
The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.
Why does this initial overview matter, and how should you process what it contains?
The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.
Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.
TARGET AUDIENCE DESCRIPTION
Young to middle-aged women battling the unique stresses of modern life, such as anxiety, relational challenges, absence of balance or fulfillment, and transitions into new stages of life, including, but not limited to, pregnancy and new motherhood.
Women open to traditional and varied contemporary therapeutic approaches individualized to their needs and in pursuit of whole-person health.
Women seeking opportunities to deepen connections with their peers, and willing to communally engage in creative therapeutic programming.
MESSAGING EMPHASIS
INCLUSIVITY
CREDIBILITY
CREATIVITY
EFFICACY
TAGLINE
Creative + communal healing for modern women.
Moodboard
COLORS
#F8F6F3
#C2B2A0
#E0DFD3
#B6B6A1
#554B43
BRAND CONCEPT
PRIMARY WORDMARK LOGO
SUBMARK
WE HOPE YOU ENJOYED YOUR STYLE GUIDE
Here are your next steps!
As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.